The Bedrock Program Company Brochure Revamp
PURPOSE OF THE PROJECT
The "Company Brochure Revamp" project centered on the overhaul of an existing e-brochure utilized for marketing The Bedrock Program to universities and schools. The key purpose of this undertaking was to elevate the brochure's effectiveness in communicating the program's value during the initial stages of the sales process. This included enhancing the visual appeal and ensuring alignment with the program's branding and audience expectations.
CLIENT NAME
The Bedrock Program
DATE COMPLETED
Completed - June 2023
TYPE OF PROJECT
Brochure
TOOLS USED
Powerpoint
My Approach
Refinement of Existing Design: Building upon the foundation of the old design, the approach included fine-tuning elements such as spacing, font size consistency, and image quality. These refinements aimed to create a more visually appealing and coherent brochure.
Image Selection and Updating: The project involved a comprehensive review and update of images used in the brochure. Images were carefully selected based on their relevance to specific topics and their alignment with the intended audience. This approach ensured that visuals resonated with the target readers, effectively complementing the brochure's content.
Alignment with Audience Expectations: The revamped brochure placed a strong emphasis on aligning with the expectations and preferences of the university and school audience. By tailoring the design, content, and imagery to this specific group, the brochure became a more compelling and persuasive marketing tool for The Bedrock Program.
