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Confidence Coaching Workshop Invitation

PURPOSE OF THE PROJECT

This project aimed to create a compelling promotional video to attract students and parents to participate in our Confidence Coaching Workshop. The video served as a key marketing tool, highlighting the workshop's value and benefits.

CLIENT NAME

The Bedrock Program

DATE COMPLETED

Completed - Jun 2023

TYPE OF PROJECT

Marketing Video, Short-Form Video

TOOLS USED

Capcut, Canva

My Approach
  • Trend Research: To stay in line with the latest video promotion trends, we adopted the "talking heads" approach, which is currently popular in the industry.

  • Location Selection: We meticulously selected a comfortable and inviting location, ensuring it resonated with our services, and provided a cozy and fresh ambiance.

  • Audio Enhancement: As no external microphone was used during the shoot, we took extra care to enhance the audio quality, ensuring clear and crisp sound.

  • Subtitle Integration: Subtitles were seamlessly integrated to enhance viewer engagement, making the content accessible and easy to follow.

  • Logo Reveal: To leave a lasting impression, we incorporated a logo reveal at the video's conclusion, reinforcing our brand identity.

  • Brand Consistency: Maintaining brand consistency was a top priority. We strategically placed The Bedrock Program's logo throughout the video to align with our visual identity and ensure relevance.


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