Career Coaching Workshop Invitation
PURPOSE OF THE PROJECT
This project involved the creation of a marketing video with the specific purpose of inviting students and parents to participate in our Career Coaching Workshop. The video was designed as a powerful marketing tool to showcase our workshop's benefits and attract potential attendees.
CLIENT NAME
The Bedrock Program
DATE COMPLETED
Completed - June 2023
TYPE OF PROJECT
Marketing Video, Short-Form Video
TOOLS USED
Capcut, Canva
My Approach
Trend Research: Extensive research was conducted to identify the latest trends in video promotion. We opted for the "talking heads" approach, aligning with contemporary video styles.
Location Selection: We carefully selected a cozy and fresh location that complemented the essence of our services, enhancing the video's appeal.
Subtitle Integration: Subtitles were added to ensure easy readability for viewers, making the content accessible to a wider audience.
Audio Enhancement: Since no external microphone was used, I took extra care to enhance the video's audio quality, ensuring clear and crisp sound throughout.
Background Music: To create a more engaging and immersive experience, relevant background music was thoughtfully chosen and added to the video, enhancing the overall impact.
Logo Reveal: To leave a memorable impression, we incorporated a logo reveal at the end of the video, reinforcing our brand identity.
Brand Consistency: Maintaining brand consistency was a top priority. The Bedrock Program's logo was strategically placed throughout the video to align with our visual identity and maintain relevancy.
